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What Is Equity Release? 

 Unlock Your Biggest Asset

Equity release is a way of accessing some of the money tied up in the value of your home without having to sell. How much equity you release depends on the value of your home, your age and how much you choose to borrow.

With no need to uproot your loved ones, equity release means you can remain in your family home and enjoy it for many more years to come. The money raised from the increase in equity is yours and you’re merely releasing it to spend as you wish in your retirement.

Of course, you could release this value by selling your home and downsizing. Then again, leaving your family home and  neighbourhood can be quite a traumatic and emotional upheaval. 

At retirement, many people are opting for equity release to tap into the value of their home. To see if you are eligible always seek independent advice to find out if it’s right for you.

Something About Us

At the Equity Release Store, we are unique.  Not only are we equity release experts, but we are also independent financial advisers with over 20 years experience.  As such, we are one of only a handful of Equity Release Council members who can advise on all areas of finance.

This means we’ll take a holistic view of your financial situation before we consider equity release, ensuring you have the full picture before making a decision.  If after taking everything into account, we feel equity release is not your right path, we will talk you through the alternatives, offering advice for your current and future situation.

You’ll get sound, practical advice from us and you’ll always feel in safe hands.


We search the whole of the market for the best deal, using only lenders and products approved by the Equity Release Council

  • We’re not tied to any provider
  • We’ll give you simple, jargon-free, impartial advice
  • We can secure exclusive rates and deals that are not publicly available
  • Our service starts with a free, no-obligation consultation
  • There are no upfront fees or costs
  • You’ll always deal with a named contact

We are one of only a handful of equity release specialists in Norfolk and Suffolk who are members of the Equity Release Council 

  • We’ll organise independent legal advice in your own home
  • We offer a free house valuation
  • We love processes and deal with all the paperwork
  • Should you have any close family, we’ll always ask if you would like them to be involved to make sure they are happy with the decisions being made
  • We can release a tax-free cash lump sum from your property in as little as eight weeks

Customer Stories

We only recommend Equity Release Council approved plans and are not tied to any one provider, which means you end up with the best plan for you, your family and your future.

The guidance contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at customers in the UK

The Equity Release Store is a trading name of Parklands Financial Advisers Ltd which is authorised and regulated by the Financial Conduct Authority (FCA no. 710277)

Contact us for your free, no obligation quote returned within 24 hours.

Don’t let retirement pass you by

Let us help you have the retirement you deserve.

01603 85 85 80

Call us today for your free, no obligation quote

We are also happy to answer your questions via Skype, Zoom, Facetime or Whatsapp Video if you prefer to videocall us